London Jewelers hosts its 2024 Watch Honest extravaganza

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This yr’s crop of luxurious watches takes inspiration from a long time previous, reworking classics into decidedly trendy timepieces match for at this time’s connoisseur, based on London Jewelers Vice President Zach Udell.

“Watchmaking is about making what’s outdated new once more,” he says.

And Udell ought to know: He’s a part of the fourth technology of the household enterprise, which is able to welcome aficionados this weekend for its 14th annual Watch Honest. The occasion will showcase the latest and rarest watches from the world’s prime luxurious manufacturers — together with Rolex, Patek Philippe, Cartier and Bulgari.

Charles London opened the primary London Jewelers retailer on Lengthy Island in 1926. Courtesy of London Jewelers; Matthew McDermott

Charles London, Udell’s great-grandfather, began his enterprise in 1926 on Lengthy Island’s Gold Coast, servicing clocks for the “rich Lengthy Island set,” together with American dynasties such because the Morgans, the Pratts and the Whitneys.

“That was very a lot the Nice Gatsby period,” Udell says of the Artwork Deco interval of structure, watch and jewellery design. “It doesn’t get any extra New York to me than that.”

As for at this time’s period — the retailer’s watch salon is present process a serious renovation, together with a devoted area for its enhanced “Rolex Expertise.” As these thrilling updates are underway, this yr’s watch truthful shall be hosted at London Jeweler’s elegant, short-term area at 1988 Northern Blvd., throughout from Prada on the Americana Manhasset. There, company will discover watchmakers’ newest and greatest creations — together with limited-edition timepieces normally solely accessible to business insiders — all below one roof.

Patek Philippe World Time watch in 18-k white gold, $76,590 at London Jewelers Patek Philippe

Representatives from every watchmaker shall be readily available to assist purchasers uncover the watch “that speaks to them essentially the most,” Udell says. “Some youthful technology collectors need to dig deep into the heritage behind a timepiece, and we love having the ability to assist purchasers navigate by means of that.”

Guests are inspired to attempt on the watches, “which is what the watch truthful is all about: You go to a jeweler you possibly can belief, and try to really feel the watch.” The festivities may also embrace cigar rolling, fall treats and small bites.

By way of the watches themselves, Udell says new choices from Panerai, Tudor, Omega and Piaget additionally exemplify this yr’s old-is-new pattern.

Rolex Perpetual 1908 watch in platinum, $30,900 at London Jewelers Rolex

With its new Baignoire assortment, “Cartier managed a tremendous mix of old-world luxurious really feel with a contemporary take,” he notes. (The Baignoire, whose French title means “bathtub,” was first launched in 1912.) “Mixing this old-time look and reinventing it in a contemporary manner speaks to a variety of individuals throughout all age teams.”

Rolex’s new platinum model of its 1908 timepiece attracts its title from the yr of the model’s founding. The watch’s rice-grain engraved dial and vintage-style fingers honor Rolex’s heritage design cues.

Different watches have to be seen in particular person to expertise their full impact.

Piaget Polo Discipline watch in stainless-steel, $14,500 at London Jewelers Piaget

“It’s not potential to get a full learn of what the dial appears like till you see how the journey time perform really turns,” Udell says of the brand new Patek Philippe World Time, whose patented world-first motion synchronizes the date with the native time and whose blue-gray carbon dial matches its strap. “It has a up to date trendy case, however you get a sense of outdated and new, and the jean strap will appeal to all ages group.” Patek Philippe’s new Ellipse has additionally “created lots of curiosity and buzz; it’s one other instance of this neo-vintage resurgence.”

Whereas it’s not neo-vintage, Bulgari’s new Octo Finissimo CarbonGold Perpetual Calendar watch options the audacious mixture of a extremely sophisticated motion (usually discovered in additional conventional timepieces) fitted with an ultra-modern carbon case, dial and strap.

Piaget, in the meantime, has reintroduced its iconic Polo assortment with decreased case sizes. “It’s good to see sizes coming right down to a bit extra of a normalized vary,” says Udell. “It blends the outdated with the brand new.” That’s definitely been a profitable method for London Jewelers, which is able to have a good time its centennial in 2026.

Bulgari Octo Finissimo CarbonGold Perpetual Calendar watch, $89,000 at London Jewelers Bulgari

With over 270 staff, London Jewelers “nonetheless has a mom-and-pop household really feel to the diploma that we are able to preserve it that manner,” Udell says. As one of many final remaining family-owned luxurious jewelers, the retailer prides itself on providing distinctive customer support. “If a consumer has a problem,” he says, “it’s our title on the road.”

— Hyla Bauer


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Coveted comeback

Cartier Baignoire watch in 18-k rose gold with sapphire, $12,900 at London Jewelers Antoine Pividori © Cartier

“The Cartier Baignoire is certainly the most well liked watch proper now. This mini-model revival type, with its signature oval face, exudes French aptitude. Girls are going again to female and slim, and this bangle could make a minimalist assertion by itself or match proper in with a stack of different bracelets.”

Simply desserts

Rolex Oyster Perpetual Woman-Datejust watch in 18-k Everose gold with diamonds, $43,500 at London Jewelers Rolex

“I really like the brand new, extra petite model of this Rolex — its lush chocolate dial is highlighted with diamonds. It’s fairly versatile; the traditional gold bracelet strikes simply from playtime to get together.”

Swanky secret

Bulgari Monete watch in 18-k rose gold with diamonds, value upon request at London Jewelers Bulgari

“This magnificent type from Bulgari does double responsibility: It’s each luxurious jewellery and a timepiece. Past the gold bracelet, the octagonal, historic coin-set case opens to disclose a surprising pavé diamond-set watch. A significant wow!”

Sporty stylish

Patek Philippe Aquanaut Luce watch in rose gold, $63,750 at London Jewelers Patek Philippe

“Some ladies are on the lookout for one thing they will put on from tennis by means of dinner, and the brand new Aquanaut matches the invoice. It’s casual-cool with a blue-gray dial and composite, patterned strap, however will get a sublime contact from the rose-gold case.”

— Anne Bratskeir


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Delicate splendor

Patek Philippe Golden Ellipse watch in 18-k rose gold, $60,100 at London Jewelers Patek Philippe

“The Patek Golden Ellipse was launched a long time in the past, and has all the time been thought of the image of true luxurious. That also holds true, and this newest type, with its clear sunburst black dial housed in rose gold, includes a reinvented, matching chain bracelet. It’s a unprecedented piece that avid collectors covet.”

Haute historical past

Gerald Charles Maestro 3.0 chronograph in titanium, $23,100 at London Jewelers Gerald Charles

“This was the final design from watchmaker Gérald Charles Genta, one of the vital well-known watch designers on the earth, whose work consists of prototypes for a lot of different high-end manufacturers. It’s gained lots of reputation amongst athletes and true connoisseurs for its artistry and uniqueness.”

Hero worship

Rolex Oyster Perpetual GMT-Grasp II watch in Oystersteel, $10,900 at London Jewelers Rolex

“Nicknamed the ‘Bruce Wayne,’ the Rolex GMT-Grasp II was a method initially launched in 1982. With its new, understated however good-looking black-and-gray bezel, this watch is as versatile because it will get and a real workhorse. Put on it for journey, take it for a swim or out to a flowery dinner.”

Pink energy

Tudor Black Bay Chrono watch in metal, $5,675 at London Jewelers Tudor

“This recent model of Tudor’s Black Bay Chrono celebrates model ambassadors Jay Chou (the pop star recognized for his hit “Pink Ocean”) and David Beckham (co-owner of soccer crew Inter Miami, which rocks pink jerseys). If you may get your fingers on one, it’s a fantastic worth for folk who’re searching for each high quality and one thing daring.”

— Anne Bratskeir


All at London Jewelers, 1988 Northern Blvd., Manhasset, LI



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